One of the most effective ways to spread the word about your business is through referral programs. People get the word out to friends and family at no cost to you. The best way to optimize your referral program is surprisingly not through money. You have to help the customer have a story to tell to other people. They need to have a real reason to tell those around them.
- In most cases, your customers won’t care about getting a friend of theirs sign up for your company’s offer (whatever you have to offer) because they don’t see the value in it.
- Ideas that are easy to remember spread. Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments.
- Focusing on the why of your referral program is directly tied with two of Berger’s STEPPS factors: emotions and stories. People share when there’s a story that emotionally affects them. By having a clear why you can tap on both attributes all at once.
“Simon Sinek explains in his fantastic TED talk that companies like Apple have been able to achieve the extraordinary success that characterizes them because of one simple distinction: they started with why.”