So here you are, a small business that thrives on old-fashioned values of good work and great service. Who needs or cares about the digital stuff, right? Wrong! Digital marketing is every bit important for small, local, businesses. Don’t take our word for it. Check of what your local competitors are up to in the digital marketplace. Find all about how to do a local, competitive SEO analysis. (That’s Search Engine Analysis, in case you aren’t aware. Fear not, all is explained.)
- Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and how your business stacks up.
- I’ll start with a keyword list. You likely have two or three main keywords that you want to rank in Google. Whether it’s “Dallas Attorneys” or “New York Restaurants,” make a list of your top three keywords, and place them on a spreadsheet.
- There may be nationwide chain store nearby that also sells lawn equipment. That chain store could be showing up time and again in the search results. It’s key to identify your online competitors (those showing up for your main keywords) even if they don’t provide the same level of service or expertise.
“Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors.”