This year, you’ve got even more competition – according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016. The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. These tools will help you find popular content from your competitors, effective keywords to use in your content, and great content ideas all in one spot.
- Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.
- The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.
- Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.
“Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.”