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You are here: Home / Commentary / How to Plan & Execute Effective ‘Welcome’ Emails
How to Plan & Execute Effective ‘Welcome’ Emails

How to Plan & Execute Effective ‘Welcome’ Emails

October 9, 2016 By RhinoSupport Leave a Comment

When it comes to business and emails, executing welcome emails can be a very important and critical aspect to the success of business. However sometimes knowing just how to plan and execute welcome emails effectively can be difficult. This particular article offers you the insight into and a more in depth look at how to plan and execute welcome emails effectively.

Key Takeaways:

  • On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.
  • These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers.
  • The top-of-funnel strategy for virtually every company with a digital presence includes an exchange of value: The subscriber provides their email address in exchange for something of value. And your ‘welcome’ emails should be designed with this idea in mind.

“The subscriber provides their email address in exchange for something of value.”

http://blog.hubspot.com/marketing/plan-execute-welcome-email

Related posts:

  1. How To Turn An Email Subscriber Into A Loyal, Paying Customer
  2. Ecommerce Email List Growth – A Practical Guide from LemonStand
  3. The Best Time for Retailers to Send Marketing Emails
  4. 5 Strategies to Build Trust and Sell Through Email

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