When it comes to business and emails, executing welcome emails can be a very important and critical aspect to the success of business. However sometimes knowing just how to plan and execute welcome emails effectively can be difficult. This particular article offers you the insight into and a more in depth look at how to plan and execute welcome emails effectively.
- On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.
- These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers.
- The top-of-funnel strategy for virtually every company with a digital presence includes an exchange of value: The subscriber provides their email address in exchange for something of value. And your ‘welcome’ emails should be designed with this idea in mind.
“The subscriber provides their email address in exchange for something of value.”