Has your product launch gone off without a hitch? When it does, it seems like all the effort is worth it. When it fails, however, it can send you and your business into a doubt-ridden daze. Here is an article stating some tips and tricks on how to manage after a poor start up.
- Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure with the ‘Fire Phone’ is still fresh in our memories.
- The good news is even if your product launch was a total dud, there’s a strategic three-step recovery plan that can turn the tables in your favor once again.
- First things first, you’ll want to analyze every piece of data surrounding the failure of your product launch.
“Knowing where you lose your audience is key. If, for example, most of your traffic leaves your website at the checkout page, you can investigate your checkout process further to see what’s turning people away.”