How to Reduce Risks of an Ecommerce Rebuild

To be sure, when a rebuild goes right it can improve an e-commerce business, producing satisfied customers, more sales, and easier operations. I’ve come into horror-show rebuilds where the checkout process completely breaks, and sales plummet to zero for a few days while the team scrambles to fix the problem. One of the core questions to contemplate about the rebuild is what are the one, or two, or three fundamental problems with your current store that the rebuild will fix?

Key Takeaways:

• Whatever the reasons, merchants often believe that an entirely new site would solve all of their problems.
• To be sure, when a rebuild goes right it can improve an ecommerce business, producing satisfied customers, more sales, and easier operations. But a rebuild can be difficult, with many unforeseen costs and risks.
• I’ve come into horror-show rebuilds where the checkout process completely breaks and sales plummet to zero for a few days while the team scrambles to fix the problem. In one case, most visitors to the site were unable to click anything because of bad JavaScript and a lack of proper testing.

“To be sure, when a rebuild goes right it can improve an ecommerce business, producing satisfied customers, more sales, and easier operations. But a rebuild can be difficult, with many unforeseen costs and risks.”

http://www.practicalecommerce.com/articles/129926-How-to-Reduce-Risks-of-an-Ecommerce-Rebuild