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You are here: Home / Commentary / How to Run an A/B Test in Google Analytics
How to Run an A/B Test in Google Analytics

How to Run an A/B Test in Google Analytics

October 26, 2016 By RhinoSupport Leave a Comment

When it comes to running tests in Google Analytics there has been some particular insight that has been given into the aspect of running an A/B test in Google Analytics in particular. In more detail to this aspect in general when it comes to this typical particular type of test it selects very specific page elements like the headline and changes just that variable alone.

Key Takeaways:

  • Despite everyone’s best intentions, including all the hours of research and analyses, things don’t always work out as planned.
  • The magic happens on a landing page, where these two things – a visitor’s interest and your marketing objective – intertwine and become one in a beautiful symphony.
  • One has a video, the other doesn’t. One is short and sweet, the other long and detailed. One has a GIF, the other doesn’t.

“The layout looks good. The color choices seem great. And the CTA balances clever and clear.”

https://blog.kissmetrics.com/how-to-run-an-ab-test-in-google-analytics/

Related posts:

  1. Google Analytics: 4 New Reports for SEO
  2. 10 Google Analytics Custom Alerts, for Ecommerce
  3. Google Analytics: Using Site Speed Data to Improve Conversions
  4. How to Run Meetings Nobody Hates

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