I enjoyed that the article gave concise, easy-to-follow advice. The author’s ideas were mostly common sense ideas about ease of use, quick checkout, no redirections, and mobile accessibility. The one point that caught my eye that I had never thought of, was the cross promotions that can occur after the sale has been completed. I think this is a brilliant way to capture more revenue per sale.
- One of the biggest problems for online business owners is choosing the right payment gateway for their website.
- One of the best solutions for online buyers is a “remember me” option, so returning customers can pay with just a one click.
- Keep users on your site and let them pay quickly and conveniently. There is no need to redirect them to an external payment provider.
“conversion is the most important word for every online business.”