Lead generation is essential for any company that has an online presence. One of the most underutilized tools for marketing is videos. A recent poll from Wistia demonstrated that less than 20% of accounts were using videos to generate leads. Wistia has a great article for you to read on how to choose the right video for your business and where to place the video to help generate leads.
Key Takeaways:
- Video is one of the most underutilized lead generation channels out there.
- To generate leads, you can either add the video to a landing page with a form or collect leads in the video itself.
- It’s important to choose the right video and place the form in the right place within the video to generate the most leads.
“When we pulled data from the Wistia user base, we learned that less than 20% of our accounts are generating leads with their videos. Less than 20%!”
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