If you are using automated customer service, you’re collecting data thatcan be very useful down the road for your company. If you know how to use the data correctly you can improve customer service as well as sales for your company. You can use the data to find out who your target audience is and market appropriately to that group. You can track what your customer did before and after visiting your site and if they made a purchase elsewhere. You can know what your customer needs before they know themselves and you can ensure a smooth and satisfactory customer experience despite using automatic service.
- data collection can help companies determine their target audience and better understand their customers
- data allows the company to figure out what their target audience needs, such as if they need related products to what is already available
- collecting data about one’s company can also allow that company to improve itself from the inside out, so that the experience is always good for their customers
“For example, data gleaned from Internet transactions allow companies to see which websites their clients visited prior to the transaction, as well as what links they clicked on immediately after the transaction.”