While there’s no way to guarantee that your store’s launch will be a smash hit, being diligent about these two things will help make sure you’ve got interest and paying customers in your first month online to get help get some traction and momentum going. By validating that a market exists for what you’re selling, you reduce the risk that you’re selling something nobody will buy. Furthermore, by building a list of potential buyers, you reduce the risk of being desperate for traffic in your first few months.
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