How to Write a Job Ad That Excites Candidates

Finding the right candidates in the job field can be a difficult process. But everything starts with the ad you put out for the job. The right ad can attract the right people you are looking for. So when looking for candidates, you have to make sure that you are crafting an excellent job ad. Start with your generic job ad and use three simple tips to craft an ad that will get people to apply.

Key Takeaways:

• As a direct response copywriter, I specialize in making readers take a specific action
• I’ve written hundreds of job ads over my career, as one of my first gigs was for a big employment website
• To get better, I read direct response copywriting books and hand-copied successful sales letters

“To get better, I read direct response copywriting books and hand-copied successful sales letters. And my job, naturally, provided me with plenty of practice.”

http://blog.hubspot.com/marketing/write-job-ad-copy