With so many people on Facebook, it can be really hard to make your ads stand out. One way to stand out is to make your headlines stand out to your audience. Try customizing your headline. Make it personal and engaging. With over 3 million posts on Facebook per minute, it is critical to make your posting clear and concise. Make sure you answer the what and why for your audience. Try asking a question, issuing a command or sparking curiosity to stand out.
- Customize/personalize the Facebook ad’s headline.
- Make sure the ad is clear; the why and what.
- Make sure the ad is concise and to the point.
“Situated just below your featured image, the headline can often be the last thing Facebook users read in order to understand exactly what you’re offering.”