Even well-known companies require introductions from time to time. A blurb, otherwise known as a compact overview of a company, comprising its premise and perhaps a few key points, is a usual form of business introduction. Although small, a blurb must have impact, as it has the potential to generate future business. To ensure the most bang from a blurb, it works to incorporate three points, specifically a core value of the company being introduced, a point that proves the truth of that core value, and one more customer-centered benefit.
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