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You are here: Home / Commentary / How Wal-Mart can use Jet’s business model to drive store sales
How Wal-Mart can use Jet’s business model to drive store sales

How Wal-Mart can use Jet’s business model to drive store sales

October 20, 2016 By RhinoSupport Leave a Comment

Matt Linder writes about Wal-Mart’s acquisition of Jet.com, which is an online marketplace. Many economic experts are wondering how the marriage between these two companies will work. Some speculate that Wal-Mart plans to take Jet.com’s smart cart pricing model and adapt it to their online marketplace. Already ranked at number 4 as an internet retailer, this acquisition may help them climb the ranks.

Key Takeaways:

  • With retail locations near the vast majority of the U.S. population, Wal-Mart could offer shoppers a lower price on online orders picked up in store to drive incremental revenue.
  • The ink is barely dry on Wal-Mart Stores Inc.’s $3.3 billion acquisition of online marketplace Jet.com, with the acquisition becoming official on Sept. 19, and many in the industry are wondering how exactly this marriage is going to work.
  • One of the biggest questions analysts and others in the industry have is whether Wal-Mart, No. 4 in the Internet Retailer 2016 Top 500 Guide, is going to eventually incorporate Jet.com’s smart cart pricing model in with its overall offerings.

“One advantage that Wal-Mart has over Amazon is its extensive store network. Wal-Mart has 11,539 retail locations around the world, including 4,629 Wal-Mart stores in the U.S. and 654 Sam’s Club locations. Forbes reported three years ago that nearly 90% of the population in the U.S. lives within a 15-minute drive of a Wal-Mart store.”

https://www.internetretailer.com/2016/10/11/how-wal-mart-can-use-jets-model-drive-store-sales

Related posts:

  1. Consumers want incentives to use in-store beacons
  2. Taking Amazon-esque Personalization to the Brick-and-Mortar Store
  3. How to Maximize Sales from Abandoned Carts with Cart Regeneration
  4. The store is no more: Capitalizing on the experience

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