In a nutshell, Dynamic Search Ads are campaigns that use Googles crawling abilities in order to display to each target potential shopper an ad that has a custom headline and that redirects to the most relevant product page within the retailer’s online store. The trick to optimizing your Dynamic Search Ads to ensure the highest ROIs is to start wide and then systematically exclude terms that don’t work well according to the CTR and conversion rate of these terms paying close attention to the targets estimated website coverage.
How You Can Generate More Profit Using Google’s Dynamic Search Ads
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