Do you work with a business that seems to have it all together when it comes to dealing with things online? Maybe you do; maybe you don’t. Even if it seems like you’ve got it all running smoothly, you’re probably not doing the best you can. “How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach” explains how you can help deal with (and prevent) some common platform issues.
- Solving the underlying media and marketing data aggregation problem is both simple and complex.
- The simple part? You need one single location (like a data warehouse or a marketing data management platform) to store all of your media data together.
- The hard part? Automating the data collection into the warehouse, building relationships between the disparate data sources, cleaning up jacked campaign tracking parameters and maintaining the integrity and accuracy of the data.
“Data analysis can often seem like a painful burden, and marketers today are either avoiding it, or going crazy trying to make sense of the data overload by purchasing reporting tools to solve their problem.”