When it comes to the world of sales and sales teams, marketing is probably one of the biggest tools that can help one to gain more leads. This article gives you more insight into ideas and tips of how your sales team can use content marketing in order for them to gain more sales leads. One of the biggest tips for this is to transform your sales representatives into great thought leaders.
- On the flip side, marketing feel like they’re generating perfectly good leads, and there’s no reason a good sales team shouldn’t be able to close them.
- There’s tremendous opportunity for the sales team to leverage content and resources provided by marketing.
- The first, and arguably most important, step is to change the mindset about the role of sales and how they position themselves with your audience.
“Without strong communication between sales and marketing, it becomes far more difficult for both departments to get their needs met and achieve goals”