Oracle Corp. grants awards called “The Markies” to companies. The current awards are given for a well balanced approach, delivery of intent, and a good balance of brand and action. Customers’ wants and needs change continuously so companies must use several different avenues to reach customers. Businesses are also becoming more comfortable with the use of AI. Many companies want to start using this new technology immediately but Oracle first gives advice on how to get good data. The AI programs rely on having good data to work properly with correct analysis. Oracle teaches companies how to gather this data through many different channels.
- For the past 10 years Oracle Corp. has honored with awards given for excellence in marketing and customer service by using Oracle Marketing Cloud Solutions.
- This year there has been a shift in the requirements for the award so it better reflects the changing marketing industry.
- One of the key points that Oracle tries to make with it’s customers is that they can’t jump on the bandwagon right away.
“This year’s Markies were presented to organizations that used a balanced approach, balancing brand with action, as well as delivery of intent.”