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You are here: Home / News / In Customer Service, You Must Choose Between Speed and Wow. Or Do You? – Customer Think

In Customer Service, You Must Choose Between Speed and Wow. Or Do You? – Customer Think

June 6, 2017 By RhinoSupport Leave a Comment

A challenge for customer service is how to manage both speed and wow, the timely response and the friendly, personable and engaged one. Both are possible. Macros can help provide a consistent response, but should never be used without adding the human touch, the ‘voice’ of the agent who personalizes the email. A consistent brand voice and a willingness to invest in content writers can keep your documentation and macros current and fresh. AI technology can assist with responses, and the agent experience should be simplified.

Read more: In Customer Service, You Must Choose Between Speed and Wow. Or Do You? – Customer Think

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