When dealing with customer service issues, especially emails, it becomes easier to follow a script to get things done faster but you are sacrificing quality and personalization for speedy responses. There is a way to create a better customer experience while doing it in a timely manner. Tips include using Macros correctly, and using technology, especially AI when assisting customers. By following some of the tips outlined here, you can create that WOW effect customers are looking for without sacrificing efficiency.
- Customer service is a major key element for a business to succeed.
- Speed and quality are both major concerns of customer service departments.
- Speed & quality are not mutually exclusive. Customer satisfaction must come first.
“Failing to respond to customers in a timely manner becomes a greater fear than whether or not the customer is delighted.”