The idea that providing good customer service is important to your business should come as no surprise. But can that be translated into dollars and cents?The value of customer service is hard to quantify because it is part of a store’s brand and reputation. There are, though, some indications of what it can mean for a business. For example, four out of 10 individuals would return to a business that handled their complaint satisfactorily. And another two people might return.
- The most important thing in customer service is greeting the customer with a smile.
- A smile conveys the readiness and willingness to serve the customer.
- A smile helps to bond with customers and makes it easier for the customers to express their needs.
“Why is a smile so important? Because a customer service scenario is one where the two of you don’t know much about each other, at least initially.”