In eCommerce, transparency is still in its infancy. Some companies try to promote transparency by boasting vague claims about how natural their product is. Some sites are offering a more transparent look at this transparency that they boast. One such company is Everlane. This article explores their story and how they have broken through to really promote transparency in the eCommerce world.
- Retail transparency can be an asset in building credibility and loyalty as a brand, but it’s not as simple as just letting consumers know where your products come from.
- But in ecommerce, the idea of transparency has become a viable trend that helps businesses connect with consumers, especially when their customers are buying clothes without ever trying them on.
- One common factor is their commitment to a unique and transparent company narrative, a narrative that is more than just telling people where products come from but is executed in ways that feel more authentic and more meaningful.
“Whether through a promise to stay organic or an assurance that products are hand-stitched, companies have been telling their own origin stories for decades.”