In the world of online marketing and auto-responders there is a light being cast bright by Kissmetrics. Kissmetrics when looking at how customers were behaving their traits and other identifiable markers to be used to create sales has developed what they are calling Customer Engagement Automation. Unlike auto-responders that most are familiar with this type of automation is designed to produce a more personalized feel. Everyone is aware of robo calls. These calls can be less than user friendly and traditional auto-responders have started to seem the same. Kissmetrics is betting on the fact that consumers will respond with more quality and quantity to this new automation through emails.
- Effective customer engagement needs to happen beyond the top of the funnel, and we were fed-up with the endless struggle to engage with people based on their activity, behaviors or traits.
- There needed to be a better way to automatically engage with people, based on their behavior, to help them at just the right time.
- It’s a powerful analytics, segmentation and engagement tool all in one place.
“We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform.”