Customer service should for all be part of a marketing strategy. A marketing strategy consists of developing sales. These sales are generated many different ways but there is one common theme. Customer satisfaction. Understanding what the customer wants and how to make them feel good about something as close to perfect as one can make it for them does many things. Increasing customer loyalty, brand, sales, and customer retention after all is what builds a business and understanding the customer can be a big part of this and that all starts with superior customer service.
- Customer service is not something business owners and managers traditionally think of when they are developing a marketing or advertising strategy.
- we encourage our members to think innovatively and use customer service and engagement opportunities as part of their overall marketing approach.
- Loyal customers fast become your brand ambassadors and number one marketing tool.
“Increasing customer satisfaction and the customer experience is a reliable indicator of future profitability.”