Google has tight control over what is shown on the internet in terms of content and types of cross reference data via mastering search engine optimization. Since circa 2012 Google has seemingly been striving to keep folks that search on the Google platform, in effect, stay comfortably on the Google platform by means of their knowledge graph. Subsequently, while the Google Knowledge Graph is currently being modified, content marketers should strive for deeper meanings and also strive to solve issues that the graph is unable to focus on in order to stay relevant and competitive.
Key Takeaways:
- When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search.
- Instead of sifting through page after page of results, you could instead get the detailed information you needed – and by extension, everything else you might want to know about the topic – direct in the search engine results pages.
- Searching for “Rushmore” (without quotes), one might immediately think of the national monument featuring the faces of prominent U.S. presidents.
“When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you needed – and by extension, everything else you might want to know about the topic – direct in the search engine results pages.”
Leave a Reply