Is Lead Funnel Obsession Bad for Your Business

If you use online marketing you’ve probably heard of the idea of a lead funnel- a system to increase potential customers’ interest in your product and push them closer to buying it. This system is effective but it can become unproductive if you do it wrong. Focusing on leads- customers that have seen your pitch, is not as important as focusing on sales- the people actually buying your product.

Key Takeaways:

• Most businesses aren’t trying to fill a course or sell an info product. Most businesses just need a handful of the right new clients on a steady basis.
• So, falling hypnotically in love with an autopilot lead funnel consisting of 437 simple steps just might not be the right approach at all.
• I work with a lot of independent marketing consultants and most them simply want to work with about ten of the right clients at any given time.

“What does it take to get a consistent flow of appointments and how can you convert more appointments to clients. Build a system that does that, and you won’t need to worry about all of the lever pulling elements and moving parts in most lead funnels today.”

https://www.ducttapemarketing.com/blog/lead-funnel-obsession/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ducttapemarketing%2FnRUD+%28Duct+Tape+Marketing%29