Less Than Half Of Consumers Satisfied With Email-Based Customer Service – MediaPost Communications

The majority of customers have related that they would switch brands if they received bad customer service and over half of people called stated that they preferred not to use email as a channel for customer service. Today’s customers want high quality customer service with immediate resolution and if they can get faster service without even speaking to someone on the phone they will choose that channel. In-App customer service provides the solutions both businesses and customers are looking for, read on to find out more about this useful innovation.

Key Takeaways:

• App users prefer in app customer support rather than calling customer service, waiting on hold and being transferred around.
• In app customer support is easy to use without having to exit the app.
• Consumers are typically dissatisfied with customer service regardless of the way it is accessed. Playdemic believes that providing in app customer service strengthens customer confidence in them.

“App users don’t want to email or call customer service because it’s more work for them to do so”

Read more: https://www.mediapost.com/publications/article/304308/less-than-half-of-consumers-satisfied-with-email-b.html