Artificial Intelligence (AI) is going mainstream, captivating TV viewers, moviegoers and bookworms alike. One example of AI in pop culture is HBO’s “Westworld.” In the show, a futuristic amusement park allows visitors to live out their fantasies through AI-enhanced technology that personalizes each experience. For retail marketers, this idea should sound familiar – not because of the robot cowboys, but because the best retailers are taking a similar approach to customer engagement.
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