Bad customer service is the biggest turn-off for consumers of a brand. In this digital age there are many ways to provide customer service and many of your patrons expect more than just a call center option. Utilize social media to provide help and address complaints placed there. Email can do a lot of the heavy lifting even if it isn’t ‘sexy’. Don’t forget self-service options or chat, chatbot and messaging features. The phone is still important and preferred for most users.
- It’s crucial to offer good customer service to your customers because it improves the brand experience all-around
- Companies need to be aware of what’s going on on social media (like twitter & instagram) as well as what their customers are saying when they call & email them directly
- Chatbots are a good addition to a company’s website because they are an effective way of helping a customer with no wait time
“Online chat, chatbots, and messaging platforms are the most innovative customer service channels on this list, and when grouped together, they represent a very popular option among users.”