Matchmaker, matchmaker, make me a match,
Find me a find,
Catch me a catch.
Matchmaker, matchmaker
Look through your book,
And make me a perfect match.
Many of us remember these lyrics found in the beloved musical “Fiddler on the Roof.” Those of us who are still single or single again can relate with its message.
But let’s look at matchmaking from a business owner’s point of view. Don’t all business owners want to be matched with loyal, compatible customers? I believe we do. And that’s where live chat jumps boldly and effortlessly into the conversation.
Live chat is the perfect online matchmaker between a website’s visitor and its owner (or customer service team – which should always serve as an extension of the owner’s vision and ideals). Without live chat, these people may never get a chance to get together.
You see, would-be customers are often hesitant to commit. They want to commit, but they may have been disenchanted or lied to in the past. Would-be customers hope that this relationship will last forever, but they may fear being let down again. They have a few simple questions but don’t want to pick up the phone or send an email. If this partnership is going to work, they want to know that their concerns will be addressed immediately, with minimal effort on their part.
This is where live chat can make a home-maker out of a fence-sitter.
Business owners want to put their best foot forward. They want the chance to show that they are different from all the others. They want to be available 24 hours a day, 7 days a week – or at least during regular business hours. Being available, in this sense, means having the capacity to immediately drop whatever they are doing to help the one person who is, for the moment, willing and anxious to become a loyal companion. Only live chat can connect the two.
Does it end up being a situation where the business owner eventually fulfills the needs of many potential and current customers? Sure. Do those customers vary in race, gender, and age? Of course. The business owner ends up being a polygamist with thousands and even millions of customers. The customer who once was the primary focus, the only one that mattered to the business owner, finds his or her place in the scheduled lineup of deliveries, newsletters, webinars, and emails along with everyone else. But the customer goes into the relationship knowing all of this upfront and is happy with the arrangement.
Especially because, should they ever need anything, they know they can go online, hit the Live Chat button, and immediately begin a conversation with the person they fell in love with in the first place.
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