We can have documentary videos, movie videos, ad videos, presentation videos, review videos or vlogs. This article will show you how you can create live videos that your community can engage with, can help you spare time and resources and helps you get in front of your audience at the same time. Within 13 minutes, we had 21,000 viewers, which proves the stickiness of live video and wanting to know what’s next.We saw one of our highest average view times ever on our Live video compared to pre-recorded video.
Key Takeaways:
- Social media cannot be compared to the television or radio. People use social media because they want something different from this platform. They are tired of prepared shows and videos.
- The consumer wants to have the power of getting into the conversation and wants to be part of the experience.
- With more than 600 million monthly active users, Instagram is one of the biggest mobile platform for businesses and advertisers and recently they launched Instagram Stories. A feature on which you can create videos and photos that stay updated for only 24 hours
“Social media cannot be compared to the television or radio. People use social media because they want something different from this platform.”
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