Words matter, and not just in your headline, headers, and subheaders. The copy on the page can send your CRV tumbling faster than a circus gymnast. Words set the tone and help cement how your customers see your brand. Copy needs to be informative, error-free, well written, descriptive, persuasive, and emotional.
Key Takeaways:
- The user experience – or UX – trumps all else. It’ll be the key differentiator in the coming years, so make sure your user interface delivers an experience worth celebrating.
- Tracking your CVR is important for everyone, but in order to label it as “high” or “low”, you need a little context.
- Words matter, and not just in your headline, headers, and subheaders. The copy on the page can send your CRV tumbling faster than a circus gymnast.
“Words set the tone and help cement how your customers see your brand. Copy needs to be informative, error-free, well written, descriptive, persuasive, and emotional.”
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