Does it seem like marketing isn’t as easy as it used to be? Maybe that’s because t feels like you’ve already exhausted just about every means of advertising that you have, or maybe it’s because there’s so many other people advertising their wares to the world — it’s too much work for too little reward. Luckily, there’s automation — and “Marketing Automation for Associations” writes about how this can be used in associations.
Key Takeaways:
- Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity.
- The biggest myth about marketing automation is that you can set up a couple workflows and conversions come rolling in. It’s more complicated than that.
- A visitor has just provided you their email address and is now in your database. They shared their email address to access your interactive annual report.
“Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity.”
https://blog.hubspot.com/marketing/marketing-automation-for-associations
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