There are ways to successfully reach customers with marketing and cooperating together. First impressions are lasting impressions and this is a time to present yourself professionally to the customer. Using relatable language that feels authentic is a way to establish trust with the customer. Establishing a brand using your voice is an effective approach to reaching more customers when it comes to branding oneself. Contact the customer after the experience and the customer will feel appreciated.
Key Takeaways:
- making sure that a customer has a good first impression of the company is one way to market it successfully
- having a common message and tone across departments in a company, especially customer service and marketing, helps create an easily recognizable voice for the company
- collecting feedback is one way to improve both customer service and marketing
“Speak to each customer using language and terms that they are comfortable with, which will establish trust — one of the key goals that every brand should convey.”
Read more: http://www.rentalpulse.com/Articles/tabid/246/ArticleId/28474/default.aspx
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