With the content marketing industry predicted to be worth $300 billion by 2019, it often seems as though businesses create content for the sake of generating content. Although page views, a number of shares, and even comments are still important content performance metrics that should be monitored, content performance measurement must go deeper. In measuring content stickiness, cohort analysis groups readers into cohorts based on when they first read the piece of content and the number of times they returned to the content piece over a period of time.
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