Merchandising in Multiple Sales Channels

Suppose you sell your product on a brick-and-mortar store, online as well as on Amazon. What’s the best way to do it? Here are a bag of tricks and tips. Before you a dive into it, remember a key principle: You need to strike a balance –maintain a unity of brand and product messaging, yet craft the message in a way that suits the medium best. What will draw an online shopper is not necessarily what will attract a customer at a brick and mortar store.

Key Takeaways:

• Amazon, on the other hand, may already have all the content they need on your commodity items, they just need your inventory data.
• Product data is a key component of effectively communicating your brand cross-channel. But before you begin to distribute that data.
• In an attempt to share data across multiple channels, many companies sync product information between systems, which then push the content to each sales channel.

“One of the most complex tasks in multi-channel selling is preparing product content to support multiple sales channels. While you want some consistency between how products are represented in your brick and mortar store, your website and on Amazon, the way your products are represented varies widely.”

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