Millennial Consumers Want It All

It’s that time of year again when everyone packs the gym for discounted memberships, opts for a little more produce and a few less cookies at the store, signs up on that usually empty volunteer list at work and attempts to create a list of resolutions that are inspirational while also achievable. In the marketing world, CMOs are also making their lists of New Years resolutions, keeping the powerful millennial consumer in mind while curating the trends that will dictate the marketing industry moving into the New Year.

Key Takeaways:

• One of the favorite pastimes of marketers is to hang a quick, pithy handle on a group based on a broad generalization of their likes, habits or some other easily identifiable trait.
• According to Deloitte, millennials will make up an estimated 50% of the global workforce by 2020 and are expected to control between $19 trillion and $24 trillion on a global scale.
• Merchants that will have the greatest success serving the millennial demographic will be those willing to go the extra mile and provide “We’ve been expecting you” service to every customer, every time.

“Just as there’s no such thing as one-size-fits all clothing, so too there is no single trait or tendency that applies to all members of any given demographic group.”

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