In creating a mobile app, there are a number of different factors that contribute to success or failure. “Mobile App Marketing”, an E-book, details strategies to help make apps as successful as possible. In addition to standing out from competing apps and advertising, measuring progress with objective data also goes a long way to making smart business decisions- all of which are topics covered in the full book.
- Developing a mobile app that’s useful and fills a void in the marketplace is only half the battle. Marketing the app to gain .
- Like search engine optimization , ranking near the top of the app results is crucial for visibility. Yet competing with other mobile apps and brands can be challenging, which is why it’s worth doing a little legwork.
- A comprehensive marketing strategy incorporates components that generate awareness and drive downloads of the app via organic and paid means.
“Testing copy, images and value propositions against various audiences can help you hone in on the sweet spot of creative and targeting that attracts and converts users.”