Seventy percent of frequent online shoppers who plan to shop this coming holiday season say they will do more holiday shopping online than in a physical store. With 47% planning to use mobile devices more this year for holiday shopping than they have in the past, according to a new survey of frequent online shoppers commissioned by Catchpoint and conducted by Harris Poll. This poll was conducted online by Harris Poll November 1-3, 2016 among 2,064 U.S. adults, focusing on the 1,361 consumers who are frequent online shoppers, defined as Americans who shop online at least once a month or more often.
Key Takeaways:
- Seventy percent of frequent online shoppers who plan to shop this coming holiday season say they will do more holiday shopping online than in a physical store.
- Four percent of Americans overall say they never shop online, while 4% say they shop online daily.
- Retailers are being pressured to deliver features, speed, availability and reliability. Missed expectations can have far reaching consequences to their business results.
“Four percent of Americans overall say they never shop online, while 4% say they shop online daily.”
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