The online version of a business magazine has a feature in which a writer praises a major retailer for its superior customer service program. The writer states that the company offers its products via several channels – main store, its discount store, or online. Also, the company keeps the customer’s information in a single file for ease of use by the customer. Third, the company has several novel ways to help the shopper, such as curbside pickup, delivery to the customer’s home after an in-store buy, or allowing customers to buy by text.
- Knowing the trends of customers shopping habits, Nordstrom makes it extremely easy for their shoppers to find what they want whenever they choose to do so.
- Nordstrom has learned to be okay with customers that want to buy their products, even at half price (Nordstrom Rack Stores)
- Nordstrom makes it very easy for shoppers to shop whether it is in store, through text, or applications. It is important to follow the trend of what customers need.
“Nordstrom has made a companywide decision to not obsess over where in particular the customer buys, as long as she continues buying from one or more of Nordstrom’s many brands and channels.”