As social media has become a powerful marketing tool, its evolution and its utilization impacts business much differently than in years past. It is imperative this marketing channel is not only concisely defined but also that its statistics are measured frequently and methodically in order to ensure goals are met and time is not wasted,
- As we spend hours every day scheduling Tweets, finding content for Facebook and editing pictures for Instagram, we must be able to determine if the effort is paying off.
- Carrying out a detailed audit on your social media channels will help you understand your current performance and give you a position from which to plan growth.
- Take a close look at your best performing content in terms of reach and engagement.
“When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Re-tweets or Pins you could accumulate.”