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You are here: Home / Commentary / No One Cares How Many Followers You Have – How to Properly Measure Social Media Success
No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

October 19, 2016 By RhinoSupport Leave a Comment

As social media has become a powerful marketing tool, its evolution and its utilization impacts business much differently than in years past. It is imperative this marketing channel is not only concisely defined but also that its statistics are measured frequently and methodically in order to ensure goals are met and time is not wasted,

Key Takeaways:

  • As we spend hours every day scheduling Tweets, finding content for Facebook and editing pictures for Instagram, we must be able to determine if the effort is paying off.
  • Carrying out a detailed audit on your social media channels will help you understand your current performance and give you a position from which to plan growth.
  • Take a close look at your best performing content in terms of reach and engagement.

“When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Re-tweets or Pins you could accumulate.”

https://www.ducttapemarketing.com/blog/measure-social-media-success/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ducttapemarketing%2FnRUD+%28Duct+Tape+Marketing%29

Related posts:

  1. 9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It)
  2. How to Use Social Media at Every Stage of the Funnel [Free Guide]
  3. 11 Organic Social Media Marketing Tactics to Increase Your Reach Online – Shopify
  4. How to Create a Social Media Content Calendar in 4 Simple Steps – Shopify

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