Online shopping is a way of life today but without the right checkout design and process you could be losing customers and money,To keep your customers shopping make the checkout process as simple as it can be with up front pricing and easy to use shopping carts.Don’t expect people to sign in before shopping so make it where they don’t have to sign in until they are finished shopping and ready to checkout.Keep your customers coming back by making sure that checkout is a simple easy process not a long drawn out process.Keep your site up to date and functioning and simple and you will see the customers coming back.
- Customers abandon carts for all sorts of reasons, but the various reasons can mostly be boiled down to friction.
- Nothing frustrates customers more than thinking a product is going to cost one thing and finding out after they’ve entered all their info that it costs way more than they expected.
- The quick fix for this is to just include all your costs up front. This can mean including them at the top of the checkout page or even on the product page before users decide to checkout.
“Customers abandon carts for all sorts of reasons, but the various reasons can mostly be boiled down to friction. They run into an unexpected step, task, or cost that rubs them the wrong way, causing them to bounce just out of reach.”