Selling your products on the internet can be a great way to raise the profile and revenue for your business, but the competition can be fierce as there are many and varied places to buy products and services on the internet. This article addresses one of the central ways that a website can standout compared to its competitors, the images on that website. This gives a straightforward tutorial to help make product photos that will help website traffic.
- JPEGs are the most popular file format online and is commonly used for product images, photographs, and homepage hero banners/images.
- PNGs are many times used for logos because they are high quality, and can handle transparency. This works well for logos because logo’s nearly always require transparency, you likely want it to be high quality, and because logos are a small part of your site overall so the file size is still small.
- GIFs can be used for logos but because of their limited colors, aren’t that popular for most use cases for ecommerce.
“In ecommerce, it’s critical to find a good balance between image quality and image file size when you save an image for your site.”