You need to pay attention to 5 specific user behaviors to increase SaaS customer engagement. SaaS need to engage with their users for their own growth and business survival. Users can miss the initial on boarding step and that is something that needs to be paid attention to. Teams spend a lot of time nurturing leads into customers.
- Behavioral analytics tools like Kissmetrics uncovers when users stop logging into their accounts or when customers fail to open your customer success emails.
- Teams spend weeks (sometimes months) nurturing leads into customers. Then, once the sale happens, some team members automatically move to the next prospect in line.
- When consumers are dissatisfied, they usually quit buying without telling you why. That’s more harmful because you don’t know how to improve your services. You’re left guessing about what to do next.
“Monitoring user behavior offers insight on how to engage with customers.”