Sixty-nine percent of marketers are using social media to build a following. Are you planning to jump in? Great, but first make sure you have a clear idea about how to plan and schedule social media. Because while it’s true that social media can boost your marketing, a bad social media presence can really hurt you.
Key Takeaways:
- It’s no mystery that social media is a crucial part of any marketing strategy — regardless of industry, company size, product, or service.
- To avoid becoming one of those brands whose Facebook page hasn’t been updated in months — and we’ve all seen them — learning to plan and schedule your social media posts in advance is key.
- In any case, knowing what you’re promoting should run in tandem with your social media schedule.
“Think about your ultimate goal — be it sales, downloads, or event attendance — and consider the smaller pieces that will lead to it. Then, shape and schedule your social media presence around those variables.”
http://blog.hubspot.com/marketing/planning-scheduling-social-media
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