Too much of a good thing can be a bad thing. How do you feel about companies pushing products on you? Often I’m annoyed shopping now a days. “Text this, download that”, as a consumer it becomes the norm when shopping. Use a few tips listed here to create boundaries and reason for your marketing. Use purpose and work to inform your audience and you will be well on your way to achieve your marketing goals.
- Marketing is not about you selling your product but about you satisfying the needs of your customer.
- A recent survey shows that 7 out of 10 smartphone owners use their smartphone before and during shopping for better purchase decisions.
- Todays customers don’t just install any app. You need to make your apps value clear in order to get it installed.
“Location-based campaigns are all about adding real value to visitors and customers. You don’t want to flood smartphone owners with messages but to send them highly personalized notifications.”