Retailers are using mobile apps to drive up sales; Retailers are offering apps that clue shoppers in on specials, load coupons, or in Macy’s case, try to get you to buy an item you’ve been standing near in a store. As more people turn to their smartphones and tablets when they’re thinking about making a purchase, retailers and marketing companies are rushing to figure out ways to transform these mobile browsers into buyers. Some are providing special bargains. A few are tracking shoppers’ every move around the store and nudging them to seal the deal.
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