Retailers, the customer experience is much more than just a frill

The online customer service experience is very important to the customer. Online retailers should consider all aspects of the online shopping experience, not just advertising and flashy banners. An important part of the online shopping experience is the checkout process, which should be easy and efficient in order to create good customer satisfaction.

Key Takeaways:

• while “customer experience” may be a trendy buzzword on many a retailers’ lips, their view of it sometimes remains shortsighted.
• Unfortunately, no one on the retailer’s side, ever reached out to me, not a single email or phone call.
• even alleged leaders in online commerce are still a long way to go when it comes to customer experience, whose potential is too often underestimated as a “marketing tool

“moving on to finalizing my shopping cart, i was registered customer and saved my preferred setting in the past already, the system asked me to add a new billing address for no apparent reason.”

http://www.the-future-of-commerce.com/2016/09/14/customer-experience-retail/