Search Engine Optimization is a vital tool to your ecommerce website, and advancing your business and brand as a major player in your industry. Providing relevant results and easy accessibility are key components of SEO, and links to and from your website will help your site when it comes to crawlers displaying your website alongside other relevant results. Check out these great tips to have your site become and #1 result!
Key Takeaways:
- Text for today’s SEO moves beyond the mechanical use of precise keywords into a more nuanced practice of creating the right contextual relevance to attract more searchers
- Linking back to the commerce experience in a way that’s useful to the shopper is key to retaining that sale
- The content itself is relevant to searchers’ desires based on keyword research, and the few accessible signals it does send are on message
““To Improve SEO, Understand How It Works” and “SEO: Content Is King but Links Are Gold,” focused on the importance of four surprisingly simple concepts that underlie all of SEO: value, relevance, authority, and optimal accessibility.”
http://www.practicalecommerce.com/articles/125588-SEO-Creating-Great-Content-for-Ecommerce
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